Winning IR

S3E10: Kiley Rawlins from Ulta Beauty on How to Effectively Prepare For and Manage Shareholder Activism

March 03, 2024 Irwin Season 3 Episode 10
Winning IR
S3E10: Kiley Rawlins from Ulta Beauty on How to Effectively Prepare For and Manage Shareholder Activism
Show Notes Chapter Markers

With shareholder activism rates continuing to rise and defense strategies becoming more complex, how can IR and management teams be better prepared for activist situations? In this episode of Winning IR, Kiley Rawlins, Vice President - Investor Relations at Ulta Beauty, draws on her 25 years of experience in IR and shares insights on activism readiness and how investor relations officers should prepare for and approach potential activist campaigns.

Listen to the full episode to learn more about:

  • Activism readiness: understanding the key issues and vulnerabilities that drive shareholder activism
  • Communication strategies with your board and management team
  • Preparing for potential activist campaigns
  • Monitoring performance and comparisons with peer groups
  • The importance of your advisor team and scenario planning
  • Engaging with activists and shareholders
  • Balancing threats and opportunities from activism


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Kiley Rawlins 2
Introduction to Activism Readiness
Understanding Key Issues and Vulnerabilities
Building Relationships and Gathering Feedback
Communicating with the Board and Management Team
Frequency of Risk Discussions at the Board Level
Monitoring Performance and Comparing with Peer Groups
Preparing for Potential Activist Campaigns
Importance of Advisor Team and Scenario Planning
Activist Preparedness Strategy
Identifying Company Characteristics that Attract Activism
Engaging with Activists and Shareholders
Monitoring Activist Campaigns Among Peers
Balancing Threats and Opportunities from Activism
Final Advice on Dealing with Activism
Conclusion