S3E1: Kendra Brown from FactSet on How IR Can Become a Strategic Partner to the C-Suite

A foundational component to your success as an IRO is your ability to effectively build relationships and engage the C-Suite. This is no small task, as senior stakeholders tend to have varying priorities, appetites for information, and bandwidth. In today’s episode of Winning IR, Mark Fasken and Kendra Brown sit down to discuss her twenty-four-year career at FactSet, what she brought to IR from her nearly two decades of experience in product management, and how to best become a trusted strategic resource to the C-Suite. 

Listen to the full episode to learn more about:

• Lessons from Kendra’s career journey that spans product management, chief of staff, to the head of IR at FactSet
• How to build a regular cadence of feedback and information sharing with your management team
• Advice for IROs looking to build stronger internal relationships and company context
• How IROs can get a seat at the company’s strategic table
• How to effectively measure your IR program and how to leverage unique channels or data sources to drive leadership decision making
• How better data and intelligence leads to more effective investor relations

Don’t miss your chance to explore the powerful partnership between Irwin and FactSet. For more information on how this software integration can benefit your IR program today, head to our website: www.getirwin.com.

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Chapters

• 0:00 Kendra
• 1:17 Lessons From a Career Journey: From Product Management to Chief of Staff to Head of IR
• 5:59 How IROs Can Build Relationships and Add Value to The Management Team
• 9:34 How to Build a Regular Cadence of Feedback and Information Sharing
• 12:17 Advice for IROs Looking to Build Stronger Internal Relationships and Company Context
• 17:04 How IROs Can Get a Seat at the Company's Strategic Table
• 21:26 How to Effectively Measure Your IR Program
• 26:11 How to Find Unique Channels or Data Sources to Drive Leadership Decision Making
• 29:39 How Better Data & Intelligence Leads to More Effective Investor Relations