Winning IR
Winning IR is a podcast exploring the diverse insights within the investor relations community. Join host Mark Fasken as he discusses the winning strategies, tactics, and shifts in thinking with innovative investor relations professionals who are redefining the profession. Each episode features a different challenge, innovation, or perspective on the ever-evolving role of investor relations, giving you real, actionable insight you can use to build a better investor relations program. Winning IR is hosted by Irwin, an investor relations and capital markets platform built on the belief that investor relations is a critical strategic component of a company's success. Companies deserve a platform that unlocks critical strategic insight, automates manual and time-consuming tasks and consistently innovates alongside the ever-evolving role of the IR team.
Winning IR
S4E3: Andrew Storm from Delta Airlines on Shifting Investor Bias: How to Transform Perception and Attract Investment
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Irwin
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Season 4
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Episode 3
Few industries experience the volume of existential events, personal biases, and complexities as the airline industry. Shifting bias, transforming the narrative, and thinking creatively for investor relations in these industries is paramount to successful IR. In today’s episode of Winning IR, Mark sits down with Andrew Storm, Managing Director of Investor Relations at Delta to discuss the challenges of navigating investor bias, using storytelling to reshape perceptions, and building strong and engaging relationships.
Listen to the full episode to learn more about:
- Unpacking the challenges and biases against airlines
- Strategies for changing investor perceptions
- Creative targeting and outreach strategies in a biased industry
- Navigating investor styles and engagement
- Enhancing relationships with shareholders and analysts
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