Winning IR
Winning IR is a podcast exploring the diverse insights within the investor relations community. Join host Mark Fasken as he discusses the winning strategies, tactics, and shifts in thinking with innovative investor relations professionals who are redefining the profession. Each episode features a different challenge, innovation, or perspective on the ever-evolving role of investor relations, giving you real, actionable insight you can use to build a better investor relations program. Winning IR is hosted by Irwin, an investor relations and capital markets platform built on the belief that investor relations is a critical strategic component of a company's success. Companies deserve a platform that unlocks critical strategic insight, automates manual and time-consuming tasks and consistently innovates alongside the ever-evolving role of the IR team.
Winning IR
S4E11: Ken Goff from Vimeo on Video Innovation: Transforming IR Communications for the Digital Age
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Irwin
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Season 4
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Episode 11
Video is transforming how companies communicate with investors and stakeholders. In this episode of Winning IR, Mark Fasken sits down with Ken Goff, Head of IR at Vimeo, to explore the evolving role of video content in investor relations. Ken shares his journey from a traditional IR approach to embracing innovative digital communication methods, drawing from his experience at companies like Facebook, eBay, and now Vimeo.
Listen to the full episode to learn more about:
- The shift from conventional IR communication to video-first content
- Practical examples of using video in IR programs, from earnings calls to investor thank-you messages
- Strategies for maintaining consistent messaging across various communication channels
- Tips for IROs looking to adopt new technologies and formats
- Cost-effective solutions for implementing video content
- The future impact of AI on video creation and searchability in IR
- Best practices for starting small and scaling video communications effectively
Winning IR is brought to you by Irwin.
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For more information, visit getirwin.com/winning-ir
