Winning IR
Winning IR is a podcast exploring the diverse insights within the investor relations community. Join host Mark Fasken as he discusses the winning strategies, tactics, and shifts in thinking with innovative investor relations professionals who are redefining the profession. Each episode features a different challenge, innovation, or perspective on the ever-evolving role of investor relations, giving you real, actionable insight you can use to build a better investor relations program. Winning IR is hosted by Irwin, an investor relations and capital markets platform built on the belief that investor relations is a critical strategic component of a company's success. Companies deserve a platform that unlocks critical strategic insight, automates manual and time-consuming tasks and consistently innovates alongside the ever-evolving role of the IR team.
Winning IR
S4E12: Danielle Collins from Shell on The Art of Investor Communications: Tailoring Strategies for Diverse Investor Bases
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Irwin
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Season 4
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Episode 12
In today's complex energy sector, effective communication is crucial for investor relations professionals. In this episode of Winning IR, Mark Fasken speaks with Danielle Collins, Senior Investor Relations Director at Shell, about how to successfully communicate complex technical information to diverse investor audiences. Danielle shares her expertise in adapting communication strategies and building meaningful investor relationships.
Listen to the full episode to learn more about:
- Simplifying technical energy sector concepts for both specialist and generalist investors
- Being an "IR chameleon" - adapting communication styles for different investor types
- Regional differences in investor priorities, particularly between European and North American markets
- Building effective investor relationships through detailed note-taking and meeting preparation
- Strategies for targeting and engaging investors on any budget
- Using memorable "hooks" to make company stories stand out
- The future potential of AI in streamlining IR workflows
- Creating consistent yet adaptable core messaging
- Getting valuable feedback from investors through direct engagement
Winning IR is brought to you by Irwin.
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